Art History: BVA 312 - 04/10/2019 (Essay Drafting)

3000 +/- words. 

04/10/2019

                        

Brain storming question for art history essay.

How globalization shaped nowadays’ blooming art market? 

Is the blooming of the 21^start market caused by globalization or  …

Is the expansion of art market a positive or negative connotation for the 21^stcentury?

Has the expansion of art market in 21^stcentury gives positive attribution for the artist or more towards the dealer/ auction house/ art gallery? 

How has the role of artist and the dealer changes in the art market prosper in the 21^stcentury in comparison between the market during 20^thcentury?  

Traci's help:

How has globalization effected the expansion of the art market in the 21^stcentury and has it benefited the artist or the art market over the other?

*contemporary art & modern art.

-      How has globalization influenced the art market in 21^stcentury by comparing the situation in the 20^thcentury through the perspective of the art Globalization (expanding the market internationally) 

ists and art dealers and why contemporary art able to dominant the old master’s artwork in nowadays society? 

-       Globalization (expanding the market internationally) 

-      20^thcentury (Financial crisis). 

o  Especially Japanese crazy for the impressionist art. 

-      Investing in art is more lucrative than property and currency. 

-      Money laundering.

-      The value of art increase (many investors collect it privately, no longer visible to the public. 

-      Contemporary art rises as the market now focus on selling art to young patrons. 

How has the two major art auction house, Sotheby and Christie [Q1] concur the contemporary art market and what changes in the 20^thcentury and 21^stcentury that makes the art market so valuable?  

How has the economy towards contemporary art in market [Q2] proves the importance of globalization by comparing the situation in the 20^thcentury and 21^stcentury. 

Intro paragraph:

The shift from collectable art pieces to an item for investment was clearly seen. The inflation of price started to rise at the end of 20^thcentury leading to the boom of art market in the 21^stcentury. Collecting art was initially bought to represent the buyer’s personality through art as a commission work. Auction house, Christies, changes the perspective of art by putting these precious art work on auction, creating a value that interest investors to invest. It was not until the late 20^thcentury, Japanese investors rises the value by buying it at a unexpecting high price. The value of art gets higher and higher until today in the 21^stcentury with the help of globalization. Globalization connects people from all around the world through exposing different art into a new society. This essay will discuss the positive attribution of globalization in the art market which helps the increase the value of an art work in an international level. 

1^stparagraph: 

Situation during the early the 20^thcentury (people were attracted towards works from the old master, most of them collect art on personal favorite. Targeting the rich and weathy, mostly elderly) 

-      Introduce the art market situation during the 20^thcentury. The establishment of the two major art auction house, Sotheby and Christie, changes the definition of an art pieces. It gives an increase on value on an artwork, making it possible to be an investment. At the end of 20^th century, the Japanese started to invest in impressionist art. They are willing to pay an incredible amount of money on an art work that they like. [Example of Japanese investors]. The financial crises that happens in 1997, influenced the market. 

2^ndparagraph:  

End of the 20^thcentury (Auction house “Christies” changes the impression of buying a start. It’s the impetus towards investment on art. It rose the value in a sky rocket level. Bargaining prices internationally due to globalization. Example: the Japanese towards impressionism.)

3^rdparagraphs: 

21^stcentury. (globalization continue to expand along with the value of art. Art become an investment like property and gold. Contemporary art is the focus in the market, targeting new demographic which are the younger people to purchase in this incredible market. Example: Jeff Knoons[Q3] . )

4^thParagraph: Compare and Contrasts - Demography for 20^thand 21^stcentury. 

5^thParagraph: Why contemporary art Is the new art to target and expand into the market? The big different or prices (inflation of art value in market)  

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 [Q1]changes the way an artwork is being sold. 

 [Q2]Should be more specific which perspective of people should I talk about.

The meaning of collecting art changes as well.

 [Q3]Look for better example like the Japanese towards impressionist art.