Art Theory: BVA 313 - 25/10/2019 (Final Presentation)

Power Point Presentation: Term 4 

Question: Will the authorship of traditional fairy tale story, Cinderella, be challenged when it has been re-adapted into my final year work “The Cinderella”, via the reception of it while exhibiting within a public area, SIT library? 

Content: 

•       Introducing Authorship and Reception 

•       Explanation for key words: Fairy Tales, Contemporary Art and Public Area 

•       Indicating the influence of authorship and reception in contemporary art.

•       The reflection on research towards my final year project “The Cinderella”  

Brief definition on: Authorship and Reception:

•       Authorship: Specific object that makes it his/hers (Lazic, 2017).

•       Reception: Message written by the author then receive by the reader(Kinoshita, 2004)  . 

Defining key words: 

•       Contemporary art: Art that created in the 21^st century. Art which reflects on contemporary issues (Harris, 2011) . 

•       Fairy Tales: Reflected on contemporary issue based on a particular era (Bacchilega, 2002)  

•       Public space: 

•        Public art: works of art in any media/ medium being situated in a public space. 

Authority & Appropriation: 

Can a reproduction of something new be an ownership of an artwork? 

•       Authorship is spread among people who joined in the creation of a social network and assist in generating a new space of common (Woods, 2014).

A work of art is an artefact created to be presented to the public (Biron & Cooper, 2015) 

•       Art Theorist: George Dickie, stated his frustration towards copyright. 

•       The traditional theories are narrowly focused while institutional theory gives more. 

•       Avant-Garde artist consistently and intentionally form pieces that challenge perception on an everyday object. 

•       Marcel Duchamp, 1917. A urinal as an artwork, Fountain.

Example of artist: 

Marcel Duchamp, Readymade (Lazic, 2017)

•       20^th century European avant-garde. (Dadaism)

•        Work undergone a process, “retinal art” .

•       Highlighting visual indifference, 

•       Choices of artwork reflected irony, humor and ambiguity.

Duchamp,  M. (1951). Bicycle Wheel [Every object]. Retrieved from https://www.moma.org/learn/moma_learning/themes/dada/marcel-duchamp-and-the-readymade/.

Prince, R. (2014). Instagram Art [Digital Print]. Retrieved from https://www.highsnobiety.com/2016/09/05/richard-prince-artist/

Claiming authorship (Lazic, 2017)

•       Based on MoMa, adaptation, copying, borrowing of images and objects, has been incorporated in art for over a century. 

•       Example: 

•       Richard Prince, Self portrait. 

Richard Prince, Self-portrait (Staff in Art, 2016)

•       Screenshot of Instagram account of random people.

•       No specific meaning towards screenshot, just his first impression toward works. 

•       Rise controversial issue on authorization. 

•       Another work caused controversial between the artist and its counterpart. 

•       Adaptation of  Marlbolo advertisement. 

•       Left: Jim Krantz, Right: Richard Prince

Fairy Tale (Authorship) (Bacchilega, 2002)

•       Linda Hutcheon’s theory on “Adaptation”

•       Anything that has been written differs its meaning based on perspective and the genre. 

•       Adaptation in the forms of – Quotation, collage, palimpsest, parody and more. 

Adaptation of the fairy tale story, Cinderella (Bacchilega, 2002).

•       Angela Carter’s short story, “Ashputtle or The Mother’s Ghost : Three Versions in One story”. – Questioned Cinderella as innocent heroine. 

•       Charles Perrault and 1950’s Disney movie – Focus fatasy of the “happily ever after” heterosexual society. 

There are no originality as fairy tale story has been circulating in the society since before. 

Cathy Lynn Preston’s discussion on fairy tale (Bacchilega, 2002).

•       Search on fairy tale jokes, TV shows, and folk criticism in 21^st century. 

•       American popular culture production burred boundaries between folktales and legend. Specifying on nowadays’ issue. 

  

Contemporary artist on fairy tale (Funderburk, 2019).

•       Art exhibition: Dread & Delight: Fairy Tales in an Anxious World. 

•       Artists created artworks within the context of social issue through adaptation of fairy tale story. 

•       Example of issue: Racism, Sexism, Poverty, and LGBTQ inequality. 

•       Curator, Emily Stamey states, 

“…many of the artists whose work is featured in Dread & Delight may not have been familiar with these early iterations, yet their work often resonates deeply with their more troublesome content and tone.” 

Dread & Delight: Fairy Tales in an Anxious World

 

Simmons, X. (2009). If we believe in theory #1 [Digital Print]. Retrieved from https://hyperallergic.com/465883/artists-reinterpret-classic-fairy-tales-from-rapunzel-to-snow-white/

Fernandez, A. (2013). The Ice Queen [Still]. Retrieved from https://hyperallergic.com/465883/artists-reinterpret-classic-fairy-tales-from-rapunzel-to-snow-white/

 

Horn, T. (2008). Mother-Load [Plywood, Painted steel, Aluminium Foil, Polystyrene foam, hot glue, acrylic medium, rock sugar, and shellac]. Retrieved from https://hyperallergic.com/465883/artists-reinterpret-classic-fairy-tales-from-rapunzel-to-snow-white/

                                        

Public Art (Reception) (Januchta-Szostak, 2010)

 

Kappor, A. (2006). Sky Mirror [Installation]. Retrieved from https://www.newgeography.com/content/005916-the-significance-public-art-its-space-people-s-spaces-people-s-choices

•       Aim to reinvent urban space (Januchta-Szostak, 2010). 

•       Opportunity to express contemporary issue and connect with recipients at specific space. 

•       Biggest achievement, to create a sustainable effect on the general public (Jagannath, 2018).

•       Example: Anish Kappor, Sky Mirror. 

Studies on reception towards public art (Ursic)

•       Could assist distinctiveness, special, and aesthetic of a space. 

•       Januchta-Szostak listed three clauses of the achievement in the public domain: Social engagement and collaboration on cultural project. 

•       Recipient perspective: Focus on diversity due to the expansion of globalisation. 

•       These seven areas to be addressed by public art include: 1) developing a sense of community; 2) developing a sense of place; 3) developing civic identity; 4) addressing community needs; 5) tackling social exclusion; 6) implementing educational value and 7) promoting social change. 

Documentation: 

Blogger

The reflection of authorization and reception found in my project:

After research on the theoretical aspect of authorship. I am proud to state that this is an authentic work produced by me by incorporating the story of Cinderella. 

Many contemporary issues use fairy tale stories to reflect and share the message in an indirect way. My ideas and perspective towards fairy tale differ from others, thats why my work can be claimed as my authentic creation. 

SIT Library: Potential viewers 

The SIT library can be identified as a public area for students, tutors, and other visitors to visit. 

Placing my work in a public space reflects the contemporary issue happening in our community. Therefore the reception given to my viewers signifies cultural diversity through the story of cinderella. 

There are positive reviews for my project. It raises attention for people that pass the library, thus encourage more attention in the issue of diversity among people from different cultures. 

References: 

Works Cited

Biron, L., & Cooper, E. (2015, October 13). Authorship, aesthetics and the artworld: reforming copyright’s joint authorship doctrine. Retrieved from University of Glasgow : http://eprints.gla.ac.uk/111076/7/111076.pdf

Bacchilega, C. (2002). Fairy tales transformed? : Twenty-first-century adaptations and the politics of wonder. Retrieved from https://ebookcentral.proquest.com

Dupont, H. (2015, December 5). If the shoe fits: An analysis of historical and contemporary adaptations of Cinderella. . Retrieved from BridgeWater State University : https://vc.bridgew.edu/cgi/viewcontent.cgi?referer=https://www.google.com/&httpsredir=1&article=1091&context=honors_proj

Funderburk, A. (2019, Obtober 22). Artist reinterpret classic fairy tales, from Rapunzel to Snow White . Retrieved from Hyperallergic : https://hyperallergic.com/465883/artists-reinterpret-classic-fairy-tales-from-rapunzel-to-snow-white/

Harris, J. (2011). Globalization and contemporary art . UK: Wiley-Blackwell .

Jagannath, T. (2018, March 24). The significance of public art to its space: People's spaces, people's choice. Retrieved from newgeaography: https://www.newgeography.com/content/005916-the-significance-public-art-its-space-people-s-spaces-people-s-choices

Januchta-Szostak, A. (2010, January ). The role of Public Visual Art in Urban space recognition . Retrieved from Research Gate : https://www.researchgate.net/publication/221906896_The_Role_of_Public_Visual_Art_in_Urban_Space_Recognition

Kinoshita. (2004, November 4). Reception Theory . Retrieved from http://www.yumikinoshita.com/receptiontheory.pdf

Lazic, S. (2017, July 25). Authorship in Art - The victim of Appropriation. Retrieved from WideWalls: https://www.widewalls.ch/authorship-in-art/

Rapaport, B. K. (2015, June 27). Art in Public Space. Retrieved from The New York Times : https://www.nytimes.com/2015/06/28/opinion/sunday/art-in-public-spaces.html

Staff in Art. (2016, September 06). Richard Prince: The Controversial Artist and Master of Appropriation. Retrieved from Highsnobiety : https://www.highsnobiety.com/2016/09/05/richard-prince-artist/

Ursic, M. (n.d.). 'City as a work of art' - Influence of publuc art in the city . Retrieved from http://www.theatrefit.org/perch/resources/art-in-the-city-bunker-2014-ursic.pdf

Woods, A. (2014, November 4). Common Authorship: Towards and Authority of Art. Retrieved from Metamodernism : https://www.metamodernism.com/2014/11/04/common-authorship-towards-an-authority-of-art/